We partnered with them to rebuild their online presence from the ground up—creating an engaging, intuitive, future-ready platform that captures the scale, personality and creativity of one of the biggest names in the game. Having identified Inflexion as a preferred partner the team helped structure the deal and project manage the process through to a successful completion within just 5 weeks from meeting the company, delivering an excellent outcome for the owners. Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like. https://goat.digital/
Our experienced team offers a diverse range of goat agency services and packages, meticulously designed to meet the unique needs of each client. Whether you’re a small business owner looking to take control of your marketing efforts or a larger enterprise seeking advanced strategies and seamless execution, we deliver tailored solutions that drive results and elevate your brand to new heights. GOAT Agency specializes in influencer marketing, employing a data-driven approach to create and manage campaigns. They use proprietary technology to track, analyze, and optimize the impact of their campaigns across various sectors.
We develop your content marketing strategy, create and post great content (blogs, articles, infographics), and help you manage your new leads. Goat Agency can amplify authentic content by showcasing real-world examples of successful influencer campaigns. This approach builds trust and credibility, demonstrating the effectiveness of their data-driven influencer strategies. Similarly, Influencer Hero provides robust options with their features like influencer search, outreach, influencer analytics offering additional resources for agencies and brands exploring comprehensive digital strategies.
Spencer, a former Connecticut native and Division 1 college football athlete, graduated from the University of South Florida. Now based in Tampa, FL, he has built a career as an entrepreneur and digital marketing expert, leveraging his competitive drive and business acumen to help brands grow and succeed. GOAT Agency has a positive reputation among its clients, reflected in its reviews. This feedback underscores the agency's commitment to delivering high-quality and impactful marketing campaigns. Adviser to The Goat Agency, a social media and marketing agency, on investment from Inflexion. The acquisition comes as WPP tries to shift away from traditional advertising models and towards new methods of reaching consumers amid the growing importance of social media and internet marketing.
Founded in 2015, Goat is a social media marketing agency focused on helping big brands to use influencer marketing effectively. It couples a data-led approach with deep industry insight to help large blue-chip corporates such as Dell, King and Tesco, reach niche audiences at scale through the use of influencers. Goat is headquartered in London, with 112 staff split between the UK, US and Asia. The business has grown rapidly since foundation with revenues growing at over 60% per year. Slaughter and May advised Inflexion Private Equity Partners and the founders of the Goat Agency on its acquisition by WPP plc.
Serra will lead U.S. operations as managing director, building on Goat’s portfolio of several major clients that include Dell, Mars and Intuit. We’re a modern, full-service digital marketing agency born in the age of social, powered by influencers and scaled on results. According to Christian Juhl, Global CEO of GroupM, influencer marketing is an exciting growth area for the business, and one in which clients are looking for globally scaled and outcomes-driven capabilities. Effective social media marketing needs creative content that will resonate with your audience, inspire social engagement, improve brand awareness, and drive goals. Our content creation team has decades of experience creating photos, videos, GIFs, boomerangs and whatever social content you need.
Covering AI, Data, CRM, Email, Automation, Digital Transformation, Content, Analytics, SEO, Affiliates, Social Media, Community, eCommerce, Omni-channel, Video, Communications , CX and more! About GP BullhoundGP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 13 offices spanning Europe, the US and Asia. Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises.
Goat stands for Greatest Of All Time and in my eyes, Harry and the team definitely are. They’re making incredible waves and for only being 24/25, Harry already has a lifetime of experience and accolades under his belt. Reach an audience of more than 2.3 million active marketing professionals. We’ve collated the key findings into one digestible report, including tips and actionable insights from Goat employees in the UK and US. NZ children are being exposed to unhealthy food, alcohol and gambling marketing 76 times every day, new study finds. A forecast by research firm Insider Intelligence predicts that advertiser spend on influencers will top US$6-billion in 2023.
WPP is also targeting the use of technology such as artificial intelligence (AI) in the industry, with Read saying last month AI was ‘fundamental’ to the future of the business. Advertising giant WPP has snapped up a marketing firm whose co-founder had criticised its strategy as ‘not fit for purpose’. The Goat Agency was valued at $40.78 million in 2018, when it raised a seed round led by Revolt Ventures.
Their emphasis on data-driven strategies and global reach likely resonates well with large, sophisticated marketing teams seeking reliable and effective partnerships. The Goat Agency was one of the first agencies to harness the power of influencer marketing for brands. Founded in 2015, we’re now the world’s leading influencer marketing agency, and have delivered thousands of campaigns for brands across Instagram, TikTok, YouTube, Twitch and more.
Goat Agency positions itself as the leading global social-first marketing agency specializing in data-led, performance-driven influencer campaigns. They offer comprehensive, end-to-end solutions, combining authentic content with paid social, for major brands worldwide. Operating as part of GroupM Nexus, Goat will support GroupM’s strategy to help clients drive growth through performance. Goat is a global award-winning agency delivering niche content, to niche audiences, at scale.
Goat is a global agency with offices in London, New York, Singapore, and Monaco. With an average age of 24, our team of disrupters run campaigns for the likes of Formula E, Pernod Ricard, New Look, UEFA and more. Realising that online creators were essentially a new media channel, and believing this would be the next big thing for brands, they took the leap and founded The Goat Agency in 2015.
At GOAT Interactive, we become more than just your digital marketing agency, we become an extension of your brand. We target the pain points affecting your bottom line and strategize from the ground up. From big-name campaigns to everyday scroll-stopping content, Goat works with some of the worlds most recognised brands, like Mars, Ford, NIVEA, Dell, Unilever, and Tesco, just to name a few. They deliver everything from influencer-first strategy and discovery to campaign, content, and media execution.
I talked to Harry live from his 26th floor balcony in the baking hot sunshine and as usual, he’s cool as a cucumber spitting out tonnes of tips and tricks about how you can get the most of of your social media and influencers. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content. In 2021, Inflexion invested in Goat through its Enterprise Fund to support its continued growth and international expansion. The transaction represents a successful first exit for Inflexion’s Enterprise Fund V.
Hugo is keen to point out that the agency is the only one he knows of in the “influencer space” that can guarantee clicks and engagements. “Everything is worked out mathematically before the campaign starts,” he says. Streamline your customer relationship management with tailored CRM workflows that improve efficiency and responsiveness. Our optimization strategies ensure that your CRM system works seamlessly to enhance customer interactions and drive sales growth. Strategy makes the connection between your business goals and your customers’ lives.
S4 is a marketing agency that was set up in 2016 by WPP’s ex-boss Martin Sorrell after he resigned from the company amid misconduct allegations which he denies. The growth of Goat has been phenomenally fast, from 3 to over 100 people, 4 locations and maintaining company culture has been a true challenge. Being nominated as Agency of the Year when just two years ago we were named Young Agency of the Year is a recognition of the exciting, crazy and unique journey we have been on with our clients and our team. Our work with tops brands including Formula E, the Cricket World Cup, UEFA, the FA, Lidl’s World Cup Campaign, Nico Rosberg and many others has helped us stand out from the crowd as we deliver innovative sports campaigns.
The Goat Agency has worked with many globally recognised brands such as KFC, Liverpool FC, Malibu and Formula E. Our strategic approach enhances your visibility and connects you with industry leaders and potential candidates, fostering growth and competitive advantage. Discover our services and see how we can boost your business’s growth and success. Goat Agency's market is predominantly the US and UK, with significant presence in Singapore and expansion into other global markets, highlighting their international reach. GOAT Agency has a wide-ranging clientele, including well-known brands such as Olay, Trip, Fireball, Dell, Belmond, and Nivea.
WPP already has an influencer marketing specialist agency in Village Marketing, a New York company of about 150 people that it acquired last year and integrated into its Wunderman Thompson network. Our client work ranges from short term influencer campaigns for brand awareness and new product launches, to long term ambassador and always-on influencer programmes to build brand love and loyalty. The agency’s successes have provided them with the opportunity to organise campaigns with influencers to promote major brands such as Meta, Tesco, Uber, EA, and Dell. But their newest acquisition brings exciting new possibilities in the future ahead. The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing. Our team will bring you their honest opinions, as well as insights, tips and inspiration for creating the most effective influencer campaigns for your brand.
Goat’s strategy starts with developing objectives with the client, whether that’s in sales, campaigns or awareness. Then they discuss the guaranteed set of deliverables, which could include number of influencers, how much content produced on each platform, total impressions or engagement and views in the media plan, Cooke explained. The team uses its CRM to pick influencers, and they typically work with about 80% existing influencers and experiment with another 20% of new influencers. The FTSE 100 firm bought Goat, a social media-focused agency based in London’s Millbank Tower, for an undisclosed sum to merge with its influencer marketing arm INCA. Adding The Goat Agency would boost WPP's expertise in producing content for social media.
Our services include end-to-end influencer marketing campaigns, social media strategy, paid social, content production, and social commerce. WPP said the acquisition will create the sector’s ‘first truly global influencer marketing agency’ with chief executive Mark Read saying the area was ‘a key growth priority for the industry and for WPP’. The Goat Agency, a global influencer marketing agency part of GroupM Nexus, was struggling with an inefficient payment process for influencers in the Nordic market. The agency was facing an expansion of their services while manually processing between 20 to 40 individual invoices monthly - a process that was requiring two stakeholders every month to complete, not including the reconciliation and bookkeeping. This manual process of paying influencer invoices, led to long wait times of over 30 days for influencers to receive their payments after completing their work.
While some agencies primarily use their own technology, integrating additional external tools and software can also enhance agency services and deliver optimal results for their clients. Some additional external tools that may be used include Influencer Hero, CreatorIQ, or Grin. For example, Influencer software Influencer Hero enables agencies and brands to identify influencers using advanced search filters, manage campaigns through CRM, track UGC content, analyze campaign results, and more. We’re a purpose driven digital marketing agency; working with clients that positively impact environmental and societal issues and want to further their reach online. Talk to us about how our digital marketing expertise can build awareness of your organisation and increase its positive impact on the world.
The team created an influencer programme for UK High Street retailer New Look. This meant identifying 125 key fashion influencers, supplying them with a monthly gift card budget and a shopping list made up of monthly trends. Doug, CEO of DJ Fresh Events, has entertained top brands like the NFL, MLB, and MasterCard for 20+ years. As CRO at PlayPals Studios and creative director at Melody Lane Creative, he drives marketing and gaming innovation. We partner with you with our talent and capabilities to create creativesolutions and services to help you uncover new opportunities or overcomechallenges.
Our award-winning campaigns are performance driven as we guarantee results for every campaign. We are the leading performance-based influencer marketing agency with offices in London, New York and Singapore. Advertising agency WPP has further established itself in the social media space by acquiring the influencer marketing agency Goat.
“Having been approached by many PE investors, we challenged the team to deliver a better fit of investor on better financial terms, within a very short time horizon. Goat is now able to continue its spectacular growth by focussing on clients without distraction, and I know we have found the right partner in Inflexion. We couldn’t have done that without them.” Arron Shepherd, Co-Founder, The Goat Agency. Social apps like TikTok have also risen as a place for influencers to thrive, as consumers embrace more user-generated content from creators — as opposed to produced and scripted content from brands.
Goat becomes the latest in a series of acquisitions that form part of WPP’s accelerated growth strategy and focused M&A approach. These include 3K Communications, Fēnom Digital, Diff, Passport, JeffreyGroup and Newcraft in the last six months alone, in addition to the acquisition of influencer marketing agency Village Marketing in February 2022. With over 20 years of combined expertise in marketing, brand development, and strategic planning, Flying Goat Agency is dedicated to empowering businesses nationwide with innovative growth solutions.
Get a demo and discover why thousands of SDR and Sales teams trust LeadIQ to help them build pipeline confidently. In recent years, Adweek recognised Goat as Europe’s fastest-growing agency while The Drum awarded it Social Media Agency of the Year and LinkedIn named it one of their top companies. Having already expanded to New York, Hugo hopes to add offices in Amsterdam, Singapore and Berlin to its London base by the end of the year. Hugo, along with fellow co-founders Arron Shepherd and Nick Cooke, made the decision right from the start to channel profits heavily into recruitment. “Our biggest area of capital investment is always in our staff,” he says.
